ImpactLab CEO Maria Owen speaks with Community Directors about making impact measurement useful, connecting frontline data with academic and government evidence, and helping organisations turn better information into better decisions.

“The key thing is to make the measurement useful and relevant to the people delivering the service, because then it shifts from being a compliance requirement, to being about getting insight that can help grow the impact of the service." - Maria Owen
“The key thing is to make the measurement useful and relevant to the people delivering the service, because then it shifts from being a compliance requirement, to being about getting insight that can help grow the impact of the service." - Maria Owen
I guess what got me into ImpactLab was seeing the opportunity to better connect the decision-making to a really good data-driven view of where is the money actually going, who’s it reaching and how does that make a difference, and then how can we use that information to make more of a difference with the next decision? A lot of decision-oriented analytics are really powerful; however, what the social sector tends to be using, which is also valuable, is academic analytics. What you need for decision-making is a bit different, and so that’s a gap, I think, that I really want to help solve.
I guess what got me into ImpactLab was seeing the opportunity to better connect the decision-making to a really good data-driven view of where is the money actually going, who’s it reaching and how does that make a difference, and then how can we use that information to make more of a difference with the next decision? A lot of decision-oriented analytics are really powerful; however, what the social sector tends to be using, which is also valuable, is academic analytics. What you need for decision-making is a bit different, and so that’s a gap, I think, that I really want to help solve.

The Place-based Impact Summit brought Australia’s place-based ecosystem together to explore a shared challenge: how to define and use data to measure impact in ways that make sense across different communities.

Part 2 of this series, unpacks the Intervention Logic, outlining how it differs from a Theory of Change and the role it plays in mapping programs, evaluating outcomes, and supporting clear communication with stakeholders.

ImpactLab CEO Maria Owen speaks with Community Directors about making impact measurement useful, connecting frontline data with academic and government evidence, and helping organisations turn better information into better decisions.
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Many organisations measure their impact but struggle to talk about data findings with confidence. Here's what actually works, with practical tips from funders, fundraising experts, and charities who've done it.
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