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GoodMeasure

GoodMeasure uses a robust, evidence-basedapproach to quantify social impact, applying our independent economic valuation of social outcomes methodology and sector-informed data to assign a dollar value to outcomes.

GoodMeasure is for charities, funders, and organisations wanting clear, credible insights to improve their decision-making, aid funding applications, and demonstrate the long-term value of their work.

Unlike one-size-fits-all tools, GoodMeasure combines a rigorous methodology with real-world applicability, ensuring that insights are both credible and practical for driving meaningful change.

Most GoodMeasure projects take around six weeks, depending on data availability and project complexity. We are consistently reviewing our delivery process to ensure the most efficient and easy to manage experience for our customers.

By providing clear, data-driven evidence of impact, GoodMeasure can help strengthen your funding proposals, helping you build confidence in the outcomes of your program and giving you comparable insights to build into your applications.

We believe in helping organisations to do good, better. Sometimes this means taking a good hard look at what you do. Sometimes this is easier when you have an independently verified understanding of your impact, and the evidence about what you do. If you are disappointed in your results, ImpactLab can provide you with support to take a more impactful approach to working with your community, and we can recalculate your social impact in 12 months to measure any improvements.

GoodMeasure Homes

Our cost methodology categorises costs into three main areas:

  • Capital costs (e.g., construction, land purchase)
  • Financing costs (e.g., interest payments, loan repayments)
  • Operating costs (e.g., maintenance, utilities, property management)

For the social value analysis, we consider annual operating and financing costs - expenses required to keep the development running. We also categorise income sources into:

  • Public income (e.g., subsidies)
  • Subsidised private income (e.g., discounted tenant rent)
  • Non-subsidised private income (e.g., market-rate rent)

This approach ensures a clearer understanding of the financial sustainability of housing projects.

Housing projects involve both costs and income flows. While we assess the gross cost, we also provide income-adjusted SROI estimates, factoring in income sources like government subsidies, tenant rent, and/or other housing-related revenue. This ensures a more accurate reflection of financial realities across different housing types. Our housing-specific impact metrics also incorporate key social and economic outcomes linked to stable housing, offering deeper insights beyond traditional financial measures.

GM Homes has a slightly higher price to reflect the extensive research required to build a housing-specific methodology as housing is an 'enabler' of broader social outcomes, making it more complex to assess than other sectors. We consider housing alongside additional services and consider how different housing types and tenures can benefit different residents. Valuing the social impact of housing requires multiple steps of logic and synthesis, which we address through our housing impact framework and theory of change. Our methodology goes into greater depth to ensure a robust and accurate analysis of housing-related social value. Additionally, GM Homes applies a bespoke cost methodology to account for the unique costs and income flows in housing projects.

GoodMeasure Homes evaluates the social and economic benefits of stable housing, using SROI analysis to quantify the impact on a variety of outcomes including health, employment, education, and wellbeing.

It’s designed for a variety of housing types, including social housing, temporary accommodation, affordable rentals, and other housing-related initiatives and programs seeking to demonstrate their long-term impact.

It is widely understood that stable housing drives wider social benefits, but its impact is often undervalued or hard to measure. GoodMeasure Homes provides credible, transparent data, measures and insights to highlight the value of housing initiatives.

Providers use GoodMeasure Homes insights to improve their housing services, operational efficiencies and support further investment conversations by demonstrating the long-term impact of their housing interventions.

GM Homes follows the same process and shares the same core aims as GoodMeasure, but its methodology has been specifically developed for the housing sector. GM Homes applies a bespoke cost methodology and additional SROI metrics to reflect the unique costs and income flows in housing projects.

Impact Innovation

While GoodMeasure is our flagship SROI product, Impact Advisory offers a more tailored approach for impact measurement and insight generation.

It’s designed for organisations with unique impact measurement needs, such as large-scale programs, cross-provider collaborations, or initiatives or organisational models that don’t fit our standard measurement processes.

We work through a facilitated process, including a combination of workshops, project design, and tailored measurement strategies that align with your organisation’s goals.

By working through a more bespoke impact measurement approach, Impact Advisory ensures you can measure, improve, and communicate your impact effectively while factoring in the complexity of your organisations needs.

Featured resources

All resources
2026 Place-Based Impact Summit: Key Insights
Articles
Articles
June 30, 2026
September 17, 2026

2026 Place-Based Impact Summit: Key Insights

The Place-based Impact Summit brought Australia’s place-based ecosystem together to explore a shared challenge: how to define and use data to measure impact in ways that make sense across different communities.

Read resource
ALLKND
Case Studies
Case Studies
September 11, 2026
September 11, 2026

ALLKND

As ALLKND prepared to scale, it wanted to make sure it was building the right foundations for measuring impact: understanding the outcomes it was working towards, for whom, and what data it would need to demonstrate them over time.

Read resource
Featured in Community Directors
Articles
Articles
June 2, 2026
September 3, 2026

Featured in Community Directors

ImpactLab CEO Maria Owen speaks with Community Directors about making impact measurement useful, connecting frontline data with academic and government evidence, and helping organisations turn better information into better decisions.

Read resource
Making Impact Evidence Work Harder for Fundraising – Webinar Recap
Webinars
Webinars
March 16, 2026
September 3, 2026

Making Impact Evidence Work Harder for Fundraising – Webinar Recap

Practical tips from experts across the sector on how to turn your GoodMeasure insights into powerful fundraising tools.

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All resources

Get in touch

We help organisations measure, understand, and grow their social impact. Let’s work together to do good, better!

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