How does GoodMeasure calculate social impact?
GoodMeasure uses a robust, evidence-basedapproach to quantify social impact, applying our independent economic valuation of social outcomes methodology and sector-informed data to assign a dollar value to outcomes.
Who is GoodMeasure designed for?
GoodMeasure is for charities, funders, and organisations wanting clear, credible insights to improve their decision-making, aid funding applications, and demonstrate the long-term value of their work.
What makes GoodMeasure different from other impact measurement tools?
Unlike one-size-fits-all tools, GoodMeasure combines a rigorous methodology with real-world applicability, ensuring that insights are both credible and practical for driving meaningful change.
How long does a GoodMeasure take?
Most GoodMeasure projects take around six weeks, depending on data availability and project complexity. We are consistently reviewing our delivery process to ensure the most efficient and easy to manage experience for our customers.
How can GoodMeasure support funding applications?
By providing clear, data-driven evidence of impact, GoodMeasure can help strengthen your funding proposals, helping you build confidence in the outcomes of your program and giving you comparable insights to build into your applications.
What if our result isn’t as good as we hoped?
We believe in helping organisations to do good, better. Sometimes this means taking a good hard look at what you do. Sometimes this is easier when you have an independently verified understanding of your impact, and the evidence about what you do. If you are disappointed in your results, ImpactLab can provide you with support to take a more impactful approach to working with your community, and we can recalculate your social impact in 12 months to measure any improvements.
What cost information do I need to share?
Our cost methodology categorises costs into three main areas:
For the social value analysis, we consider annual operating and financing costs - expenses required to keep the development running. We also categorise income sources into:
This approach ensures a clearer understanding of the financial sustainability of housing projects.
What housing-specific impact metrics do I receive?
Housing projects involve both costs and income flows. While we assess the gross cost, we also provide income-adjusted SROI estimates, factoring in income sources like government subsidies, tenant rent, and/or other housing-related revenue. This ensures a more accurate reflection of financial realities across different housing types. Our housing-specific impact metrics also incorporate key social and economic outcomes linked to stable housing, offering deeper insights beyond traditional financial measures.
Does GM Homes cost the same as a GoodMeasure?
GM Homes has a slightly higher price to reflect the extensive research required to build a housing-specific methodology as housing is an 'enabler' of broader social outcomes, making it more complex to assess than other sectors. We consider housing alongside additional services and consider how different housing types and tenures can benefit different residents. Valuing the social impact of housing requires multiple steps of logic and synthesis, which we address through our housing impact framework and theory of change. Our methodology goes into greater depth to ensure a robust and accurate analysis of housing-related social value. Additionally, GM Homes applies a bespoke cost methodology to account for the unique costs and income flows in housing projects.
How does GoodMeasure Homes measure the impact of housing?
GoodMeasure Homes evaluates the social and economic benefits of stable housing, using SROI analysis to quantify the impact on a variety of outcomes including health, employment, education, and wellbeing.
What types of housing initiatives does GoodMeasure Homes support?
It’s designed for a variety of housing types, including social housing, temporary accommodation, affordable rentals, and other housing-related initiatives and programs seeking to demonstrate their long-term impact.
Why is impact measurement important in the housing sector?
It is widely understood that stable housing drives wider social benefits, but its impact is often undervalued or hard to measure. GoodMeasure Homes provides credible, transparent data, measures and insights to highlight the value of housing initiatives.
How can housing providers use GoodMeasure Homes insights?
Providers use GoodMeasure Homes insights to improve their housing services, operational efficiencies and support further investment conversations by demonstrating the long-term impact of their housing interventions.
How is GoodMeasure Homes different from GoodMeasure?
GM Homes follows the same process and shares the same core aims as GoodMeasure, but its methodology has been specifically developed for the housing sector. GM Homes applies a bespoke cost methodology and additional SROI metrics to reflect the unique costs and income flows in housing projects.
How is Impact Advisory different from GoodMeasure?
While GoodMeasure is our flagship SROI product, Impact Advisory offers a more tailored approach for impact measurement and insight generation.
Who is Impact Advisory for?
It’s designed for organisations with unique impact measurement needs, such as large-scale programs, cross-provider collaborations, or initiatives or organisational models that don’t fit our standard measurement processes.
What does the Impact Advisory process involve?
We work through a facilitated process, including a combination of workshops, project design, and tailored measurement strategies that align with your organisation’s goals.
How does Impact Advisory help organisations with complex programs?
By working through a more bespoke impact measurement approach, Impact Advisory ensures you can measure, improve, and communicate your impact effectively while factoring in the complexity of your organisations needs.
We help organisations measure, understand, and grow their social impact. Let’s work together to do good, better!



