Meaningful
social change
Creating real change starts with knowing what works. Our powerful tools and expert analysts help organisations, funders, and policymakers measure, understand, and amplify their social impact – turning data into action that makes a difference.
Our products
We transform complex data into clear, actionable insights – ensuring every investment delivers real benefits to communities.
Foundations
Foundations helps impact organisations organise their data to tell a clear, compelling impact story. It’s a practical first step toward long-term impact measurement—designed for teams with limited data, tight budgets, or just starting out. Clarify your outcomes, assess data readiness, and connect your work to global evidence while building your team’s understanding of social value.
GoodMeasure
GoodMeasure helps you understand and showcase your impact with confidence. It transforms complex data into a clear, compelling story – putting a dollar value on social change and giving you the insights to make data-driven decisions. Whether you're an organisation, funder, or policymaker, GoodMeasure equips you with the evidence to drive meaningful progress.
GoodMeasure Renewal
GoodMeasure Renewal helps you re-measure your program and strengthen your impact practice. With a fresh social value analysis and new insights, GoodMeasure Renewal helps you establish impact measurement as a core decision making tool, helping you build stronger funding cases, understand what has changed and support better outcomes.
GoodMeasure Homes
GoodMeasure Homes helps measure the impact of housing – and make every investment count. Designed for housing providers and investors, this tool quantifies social value, strengthens investment cases, and provides insights to optimise resources and maximise impact.
Impact Advisory
Impact Advisory blends our expert consulting with flexible frameworks to design measurement solutions that fit your unique needs. Whether you're running a multi-layered program, a large-scale initiative, or your organisation doesn’t fit our standard products, Impact Advisory provides the tools, facilitation, and expertise to clarify your impact and strengthen your decision-making.
GoodMeasure forecast
GoodMeasure Forecast offers a forward-looking view of your potential impact, enabling you to proactively plan and make informed decisions today that set the stage for greater results tomorrow.
GoodMeasure scenarios
Test different strategic pathways with Scenarios, which simulate how alternative decisions could influence your program’s long-term social impact – empowering you to make smarter, impact-driven choices.
GoodMeasure insights
Gain a birds-eye view of your overall program impact with Insights, which draws comparative analysis across key metrics to support more strategic, data-driven decision-making.
GoodMeasure impact development
Access monetised values for outcomes that matter most to your program with Impact Development, leveraging the best available public data to articulate and enhance the tangible value of your social impact.
Our process
A guided journey towards deeper impact insight.
Engagement & assessment
We start by getting to know your organisation – what you do, who you support, and what drives you. Working closely with your team, we assess your data and identify your theory of change, making sure our approach fits your goals and aligns with your mission.
Implementation & analysis
We capture frontline and operational data, then our expert analysts bring it all together – blending your data with academic research and government insights. Powered by both smart tech and sharp minds, we build a clear, quantified picture of your impact.
Insights & action
Our products help you put a dollar value on your social impact, track progress, spot gaps, and measure growth over time. With clear, sector-informed insights, you'll be empowered to make strategic decisions and grow your impact.
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Our satisfied customers
"It was great working with Vicky and the ImpactLab team. She was excellent at breaking down the process, explaining why they ask certain questions, what data they're looking for and so on. She was a pleasure to work with in creating our report!"
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"Data isn't just something we collect to show how we've spent money; it actually informs the changes we make to our services and helps us identify when shifts are needed based on what the data is telling us."
"One of the major steps we took was going back four years and interviewing participants who had completed the program at that time."
"We’re currently rolling out a new CRM system. While coordinating projects, we identified some gaps in the information we weren’t collecting, which could be really useful."
"Once we received the GoodMeasure report, it helped us establish systems to effectively track our day-to-day interactions with regular programs. GoodMeasure has truly supported us and pushed us to a new level of professionalism, giving us exposure we didn’t have before."
"As agencies serving the community, we have a responsibility to do our best. I believe the GoodMeasure process helps us meet that responsibility by challenging and encouraging us, ensuring that whatever we offer is the best possible service to the community we serve."
How does GoodMeasure calculate social impact?
GoodMeasure uses a robust, evidence-basedapproach to quantify social impact, applying our independent economic valuation of social outcomes methodology and sector-informed data to assign a dollar value to outcomes.
Who is GoodMeasure designed for?
GoodMeasure is for charities, funders, and organisations wanting clear, credible insights to improve their decision-making, aid funding applications, and demonstrate the long-term value of their work.
What makes GoodMeasure different from other impact measurement tools?
Unlike one-size-fits-all tools, GoodMeasure combines a rigorous methodology with real-world applicability, ensuring that insights are both credible and practical for driving meaningful change.
How long does a GoodMeasure take?
Most GoodMeasure projects take around six weeks, depending on data availability and project complexity. We are consistently reviewing our delivery process to ensure the most efficient and easy to manage experience for our customers.
How can GoodMeasure support funding applications?
By providing clear, data-driven evidence of impact, GoodMeasure can help strengthen your funding proposals, helping you build confidence in the outcomes of your program and giving you comparable insights to build into your applications.
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